Roger — Growth, Relevance & Transformation

move before the market moves you.

Growth · Relevance · Transformation

Roger helps companies grow, stay relevant and transform — with senior judgment from decision to execution.

02 — Point of view

one point of view. from decision to execution.

Business challenges rarely belong to one discipline.

Growth affects the brand.

Experience affects growth.

Technology changes how the business operates.

Roger connects the right capabilities around the problem — helping companies make better decisions and turn them into action.

Senior judgment.The right capabilities.No unnecessary layers.

03 — What Roger does

four capabilities. one connected view of the business.
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04 — Experience

senior judgment comes from having done the work.

Roger is led by Jorge Villegas, a marketing, digital and transformation leader with more than two decades of experience connecting business priorities with execution.

His career has crossed the boardroom, marketing, customer experience, digital products, transformation, growth and technology across Colombia, the United States, Mexico, Chile and Uruguay.

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From building marketing, digital and transformation teams to leading major digital platforms and AI-enabled operations.

Meet Jorge
05 — Why Roger

senior thinking. built for action.

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ai accelerates.experience decides.

Technology creates speed.

Experience brings judgment, context and direction.

Roger combines both.

06 — Work with Roger

four ways to work together.

Once the challenge is clear, the working model follows the need.

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03 — Fractional leadership Embedded role

senior leadership inside your team.

For companies that need experienced direction before building the full role internally.

Roger can step into a fractional CMO, digital or transformation leadership role — helping define priorities, align teams and mobilize execution.

Set direction.Build alignment.Move execution.

A fit when you

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Discuss a fractional role
04 — Consulting & advisory

An independent view for the decisions that matter.

Consulting that diagnoses before it prescribes: an outside, independent perspective that finds the real problem, challenges assumptions and turns complexity into clear, actionable decisions.

Advisory for founders, CEOs and leadership teams navigating growth, marketing, transformation, digital and AI — objective counsel, accountable to outcomes, without adding another management layer.

07 — Jorge Villegas Portrait of Jorge Villegas, founder of Roger

boardroom thinking. execution mindset.

Jorge Villegas has spent more than two decades working between business priorities and digital execution.

He has built and led digital practices, transformation teams and regional capabilities; worked directly with CEOs and executive teams; and led initiatives for organizations including:

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  • among others…

His experience includes marketing, digital transformation, customer experience, growth, digital strategy, technology implementation and AI-enabled operations.

See what needs to change.Decide what matters.Make it happen.

LinkedIn
08 — Let’s talk

move before you have to.

Markets will keep moving.

Customers will keep changing.

Technology will keep creating new possibilities.

The question is not whether your business will change.

The question is whether you choose the move — or the market chooses it for you.

roger

Growth · Relevance · Transformation

From decision to execution.

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